01.
CooLCaaTCluuB

CooLCaaTCluuB builds warm camping spots for community stray cats — shelter, winter gear, feeding station. Residents scan to join and become guardians. A gentle "Meow" makes winter less cold.

#Community#Brand#Fun

02.
Funntown Vinyl Store

Funntown is a vinyl-themed store where music lovers come to discover rare records, timeless classics, and hidden gems. Step into a space filled with warm sounds, curated collections, and a passion for analog. Whether you're a seasoned collector or just starting your journey.

#Vintage#Music#Fun

03.
Heytea Popsicle

Package Design for HEYTEA. It includes "Mango Popsicles, Grape Popsicles, Milk Tea Popsicles, and Mixed Popsicles Packs."

#PackageDesign#2022#Tasty

04.
XiaoLiu
Coffee Shop

The name “Xiao Liu” refers to a common name like “Johnny.”Visual Identity and Package Design project for the local coffee shop in our community.

#VisualDesign#2024#Coffee

05.
Holiland Mooncake
Lunar X

A music-themed packaging designed for Holiland's Mid-Autumn Festival "Mooncake Lunar X".

#PackageDesign#2022#Tasty

06.
Motion Design
for Mad Market

Mad Market is the first immersive food market in China. The design concept is based on the IP image of a running black horse. The motion uses the concept of the horse trying to enter the gate of the market, but only several items are allowed to enter.

#MotionDesign#2023#Fun

07.
0 sugar Low GI Biscuit

Package Design for a 0-Sugar, Low-GI Cookie. It utilizes the circle as a visual symbol of “Zero,” which can be scaled to different package sizes.

#PackageDesign#2023#Tasty

08.
Awuyikou
Podcast

Visual Identity Design project for Awuyikou, which is a podcast chat show co-hosted by Echo and Ali.

#VisualDesign#2025#Podcast

09.
NASA*Holiland
Star Voyage Mooncake

A space-travelling themed packaging designed for Holiland's Mid-Autumn Festival "Star Voyage Mooncake ".

#PackageDesign#2022#Tasty

10.
Calendar Kit
for iZhiKang

This is a 365-day calendar for iZhiKang, which is an educational institution. And this calendar aims to provide students with a scientific and interactive experience.

#PackageDesign#2021#Study

11.
Zerolens
Contact Lenses

Zerolens is a contact lens brand that emphasizes natural and comfortable wear. I designed its visual identity and packaging system.

The logo starts from a single dot, incorporating the shape of a semi-circle. The overall visual concept revolves around a sense of hydration and effortlessness, as if refracting light through shimmering bubbles—light, buoyant, and ever-changing. This aligns with the brand’s philosophy: beauty naturally.

#PackageDesign#2022#Beauty

12.
Huji Visual Identity
Motion Design

Huji is a pet supplies brand. It is often said that cats are liquid—they can be spotted squeezing themselves into containers of all shapes and sizes, stretching and shrinking effortlessly. Huji's various forms of "box cats" stem from this habit of cats hiding in cardboard boxes, which has also been incorporated into the Visual Identity system. The visual system's flexibility is vividly integrated with the brand's graphic elements.

#MotionDesign#2023#Fun

13.
Ju Wei Zhen Ti
Book Design

Ju Wei Zhen Ti is a textbook designed for English learners with a weak foundation, especially recommended for its detailed explanations and user-friendly approach for students with basic needs. I redesigned the book covers to give the brand a fresher and more energetic look.

#BookDesign#2023#Study