A. Work Hard
B. Play Harder                                                                     


01. 
CooLCaaTCluuB
CooLCaaTCluuB builds warm camping spots for community stray cats — shelter, winter gear, feeding station. Residents scan to join and become guardians. A gentle "Meow" makes winter less cold.


#Community#Brand#Fun



02. 
Funntown Vinyl Store
 Funntown is a vinyl-themed store where music lovers come to discover rare records, timeless classics, and hidden gems. Step into a space filled with warm sounds, curated collections, and a passion for analog. Whether you're a seasoned collector or just starting your journey.



#Vintage#Music#Fun



03. 
Heytea Popsicle

Package Design for HEYTEA. It includes "Mango Popsicles, Grape Popsicles, Milk Tea Popsicles, and Mixed Popsicles Packs."


#PackageDesign#2022#Tasty




04.
XiaoLiu
Coffee Shop

The name “Xiao Liu” refers to a common name like “Johnny.”Visual Identity and Package Design project for the local coffee shop in our community.


#VisualDesign#2024#Coffee  



05. 
Holiland Mooncake 
Lunar X

A music-themed packaging designed for Holiland's Mid-Autumn Festival "Mooncake Lunar X".


#PackageDesign#2022#Tasty



06.
Motion Design 
for Mad Market 

Mad Market is the first immersive food market in China. The design concept is based on the IP image of a running black horse. The motion uses the concept of the horse trying to enter the gate of the market, but only several items are allowed to enter.


#MotionDesign#2023#Fun



07. 
0 sugar Low GI Biscuit 

Package Design for a 0-Sugar, Low-GI Cookie. It utilizes the circle as a visual symbol of “Zero,” which can be scaled to different package sizes.


#PackageDesign#2023#Tasty



08. 
Awuyikou 
Podcast

Visual Identity Design project for Awuyikou, which is a podcast chat show co-hosted by Echo and Ali. 


#VisualDesign#2025#Podcast  




09. 
NASA*Holiland
Star Voyage Mooncake 

A space-travelling themed packaging designed for Holiland's Mid-Autumn Festival "Star Voyage Mooncake ".


#PackageDesign#2022#Tasty




10. 
Calendar Kit 
for iZhiKang 

This is a 365-day calendar for iZhiKang, which is an educational institution. And this calendar aims to provide students with a scientific and interactive experience.


#PackageDesign#2021#Study




11. 
Zerolens 
Contact Lenses

Zerolens is a contact lens brand that emphasizes natural and comfortable wear. I designed its visual identity and packaging system.

The logo starts from a single dot, incorporating the shape of a semi-circle. The overall visual concept revolves around a sense of hydration and effortlessness, as if refracting light through shimmering bubbles—light, buoyant, and ever-changing. This aligns with the brand’s philosophy: beauty naturally.


#PackageDesign#2022#Beauty




12.
Huji Visual Identity 
Motion Design 

Huji is a pet supplies brand. It is often said that cats are liquid—they can be spotted squeezing themselves into containers of all shapes and sizes, stretching and shrinking effortlessly. Huji's various forms of "box cats" stem from this habit of cats hiding in cardboard boxes, which has also been incorporated into the Visual Identity system. The visual system's flexibility is vividly integrated with the brand's graphic elements. 


#MotionDesign#2023#Fun



13.
Ju Wei Zhen Ti
Book Design 

Ju Wei Zhen Ti is a textbook designed for English learners with a weak foundation, especially recommended for its detailed explanations and user-friendly approach for students with basic needs. I redesigned the book covers to give the brand a fresher and more energetic look.


#BookDesign#2023#Study





01. 
Marks of 
The Season

This is a set of bookmark calendars, divided into four colors: blue for winter, green for spring, pink for summer, and yellow for autumn. Each month has left its own unique mark—May with its reeds, July with its starry sky, September with its tree branches, and December with its biting chill. We hope that while reading, we can also feel the flow of the four seasons.

The paper chosen is earth paper, whose slightly rough texture evokes a sense of natural gentleness. The packaging is hand-stitched, embracing a handmade and organic feel over the uniformity of industrial production.


#Bookmark#Print#2025



02. 
Kou Kou Kou

Chinese typography design project featuring interjections that all include the "口" (mouth) radical. Each character is paired with a physical gesture that corresponds to the emotion it conveys. For example, the character "哇" (wa) is expressed through an excited and energetic body movement.

The goal of this project is to showcase that Chinese characters are not only solemn and grand but can also be playful and mischievous.


#Typeface#Chinese#2026




03. 
Sleepy ladies 
and Sober Cats

This is one of my personal illustration pieces. It measures 8 inches and is presented as a giclĂŠe print on 210gsm acid-free paper.


#Illustration#Print#Fun



04. 
Extra Miles 
Sticker Set

This is one of my personal sticker projects. It's called "Extra Miles," and it reflects the hope that, just like the little creatures in the designs, we can keep running and explore every corner of the world.


#Illustration#Print#Fun



05. UP Coffee 
Package Design

The inspiration for the triangle pouch comes from the common tea bag we see every day.

So we reversed the usual approach — turning the inside out, and the "oversized tea bag" with its cute shape came to life.

The packaging pouch combines the excellent natural properties of Tyvek — it's durable, waterproof, lightweight, and strong —
making it an ideal choice for everyday storage.


#Coffee#Package#Fun




06. Yunnan Jiama 
Woodblock Print Art
Inspired by the Yunnan Jiama woodblock print tradition, I have illustrated 16 sportswomen, each depicted as a goddess. They are deeply focused and take great pleasure in their respective athletic events. The series is printed using the risograph technique, which gives the works a distinctive texture and vibrant color.


#Risograph#Fun#Illustration



@echochohooIndex